I RUN YOUR WEB3 MARKETING AND OPS
SO LAUNCHES ACTUALLY SHIP

In crypto since 2017. 2x founder.
Marketing PM at a top AI+blockchain project.
Currently building AI-powered tools and an autonomous company.

Book a Call See My Work ↓
Photo
30+ Campaigns Shipped
50+ Ecosystem Partners
6.5M NFTs Distributed
115K+ Participants

TRUSTED BY TIER-1 WEB3 BRANDS

ChainGPT Magic Eden WalletConnect Metaplex Alibaba Cloud Fetch AI Sonic Labs Lil Pudgys VeeFriends Doodles Pudgy Penguins ChainGPT Magic Eden WalletConnect Metaplex Alibaba Cloud Fetch AI Sonic Labs Lil Pudgys VeeFriends Doodles Pudgy Penguins

WHO I AM

I've been in crypto since 2017, back when explaining NFTs meant explaining blockchain first.

I co-founded Like a Brush in 2022, a phygital art + NFT project that did $180K in 5 hours and reached 700K people. I also co-founded Boozy, a B2C delivery startup that grew to 3,000 active users.

For the past two years, I was Marketing PM at ChainGPT, a top AI+blockchain project. I built the systems that coordinated 50+ ecosystem partnerships with brands like Magic Eden, WalletConnect, Alibaba Cloud, and the top NFT communities. I managed campaign operations, co-marketing initiatives, and built the playbooks that got launches shipped on time.

Now I'm building AI-powered tools and exploring what an AI-native autonomous company actually looks like.

SPEAKING

Binance BBW Stage Photo

Binance Blockchain Week Paris 2022

Spoke on stage alongside speakers like Tony Parker about Web3 marketing and what it actually takes to ship in this space.

SELECTED WORK

Six projects that show how I think, build, and ship.

The Situation

ChainGPT was growing fast. We had 50+ ecosystem builders and partners, but no centralized system for coordinating co-marketing. Campaigns were ad-hoc. Timelines slipped. Partners didn't know what was happening until the last minute.

What I Did

I built the co-marketing infrastructure from scratch. Created tiered partnership frameworks. Set up campaign ops processes that kept everyone aligned. Coordinated launches with tier-1 partners including Magic Eden, WalletConnect, Metaplex, Alibaba Cloud, Fetch AI, and the biggest NFT communities (Pudgy Penguins, Doodles, VeeFriends, Lil Pudgys).

The system wasn't just spreadsheets. It was a playbook. Repeatable. Scalable. When a new partner came in, they plugged into a process that already worked.

The Results

  • 50+ ecosystem partnerships coordinated
  • 30+ campaigns shipped on time
  • 30% reduction in turnaround time
  • Tier-1 brands came back for repeat campaigns

The Situation

NFT campaigns were chaotic. No standardized launch process. Every campaign reinvented the wheel. We needed a system that could handle scale without breaking.

What I Did

Built the NFT campaign engine. Standardized launch workflows. Set up distribution systems. Coordinated with marketplace partners. Managed everything from drop mechanics to post-launch analytics.

Ran campaigns across multiple chains. Worked with artists, developers, and community teams to keep timelines tight and quality high.

The Results

  • 115,000+ participants across campaigns
  • 6.5M+ NFTs distributed
  • Zero failed launches
  • Campaigns ran on time, every time

The Situation

The "phygital" space was full of gimmicks. We wanted to create something at the intersection of physical art and NFTs that actually mattered to collectors.

What I Did

Co-founded Like a Brush in 2022. Partnered with a traditional artist. Created a burn-to-redeem mechanic where NFT holders could burn their token to claim the physical artwork. Led the entire go-to-market strategy. Ran the launch campaign. Managed community, operations, and post-launch fulfillment.

The Results

  • $180K revenue in 5 hours
  • 700K+ reach
  • Sold out physical + digital inventory
  • Built and shipped in 3 months

The Situation

Before crypto, I co-founded Boozy, a B2C delivery startup. We were building in a competitive space with thin margins and high customer acquisition costs.

What I Did

Built the business from zero. Managed operations, marketing, and customer experience. Ran growth campaigns. Optimized unit economics. Kept the team moving through the chaos of early-stage startup life.

The Results

  • 3,000 active users
  • Profitable unit economics
  • Learned how to build, ship, and scale in a brutal market

The Situation

ChainGPT needed a viral campaign to drive awareness and engagement.

What I Did

Designed and launched CGPT Fun, a gamified engagement campaign. Managed creative, mechanics, and distribution.

The Results

  • High engagement across community channels
  • Drove new user acquisition
  • Reinforced brand positioning in AI+Web3 space

The Situation

Needed a campaign to activate an existing community and drive participation.

What I Did

Launched BUZZ, a targeted engagement initiative. Coordinated messaging, mechanics, and incentives.

The Results

  • Strong community participation
  • Reinforced existing user engagement
  • Clean execution, on-time delivery

WHAT I'M BUILDING NOW

I'm building AI-powered tools and exploring what an AI-native autonomous company actually looks like.

Most people talk about AI. I'm building with it. Right now, I'm working on systems that combine my Web3 marketing expertise with AI-driven automation. The goal: create a company that builds, ships, and scales without needing a traditional team structure.

It's early. It's ambitious. And it's where marketing expertise meets AI-native engineering.

If you're a founder or protocol exploring AI-native operations, let's talk.

Let's Talk

HOW I CREATE LEVERAGE

I specialize in four areas:

Campaign Operations

End-to-end campaign management. From concept to post-launch analytics. I keep timelines tight, teams aligned, and launches on schedule.

Ecosystem Co-Marketing

Building partnership frameworks that scale. Coordinating multi-partner campaigns. Making sure everyone ships together, on time.

Marketing Ops & Reporting

Setting up systems that work. Building playbooks. Creating repeatable processes. Tracking what matters and cutting what doesn't.

AI Agentic Systems

Designing and building AI agent architectures that actually ship. Multi-agent orchestration, autonomous workflows, and AI-native product development. I'm not theorizing about AI agents. I'm building with them every day.

Web3 Marketing Campaign Management Go-to-Market Strategy Community Building Ecosystem Partnerships Co-Marketing Marketing Operations NFT Launches Product Marketing Content Strategy Analytics & Reporting Launch Playbooks Partnership Development Brand Positioning Growth Strategy Project Management Influencer Relations Event Marketing Social Media Email Marketing AI Agentic Systems Multi-Agent Orchestration AI-Powered Tools Automation Startup Operations Founder Experience Speaker

WHERE I FIT BEST

Founders building in Web3

You're launching a protocol, NFT project, or blockchain product. You need someone who's been in the trenches and knows how to ship.

Protocols scaling ecosystem partnerships

You have 10+ partners and need a system to coordinate them. You're tired of ad-hoc campaigns and want repeatable processes.

Teams that move fast

You ship. You iterate. You don't wait for perfect. You need an operator, not a strategist who talks about doing things.

I'm open to opportunities: full-time senior/leadership roles, advisory, or high-leverage consulting.

Let's talk about your launch

LET'S TALK

I'm based in Cluj-Napoca, Romania (GMT+2). I work with teams across US, Europe, and Asia time zones.

Open to opportunities: senior/leadership Web3 marketing roles, advisory, consulting, and co-building.

✉ Email alan.terrisse1@gmail.com ✈ Telegram @alanterrisse 💼 LinkedIn linkedin.com/in/alanterrisse 𝕏 X / Twitter @Doomzy