BUZZ
Social Launch Engine for Pre-TGE Projects
50M+ impressions, 44K+ participants
The Product
Buzz is a launch engine built into ChainGPT Pad. Projects preparing for TGE use Buzz to gamify social engagement: users create posts, generate impressions, and earn rewards for driving momentum before launch.
My Role
Contributed to building the GTM system: phase-gated launch checklist, content strategy, PR and advertising plan, partnership rollout, and reusable templates for onboarding projects onto the platform.
Coordinated GTM execution with the team. Managed most of the campaigns and direct communication with the projects for which each campaign was designed: timelines, content approvals, asset coordination, and launch readiness.
Results
7 campaigns launched. 44,783 participants. 50M+ impressions generated. 241,370 posts created by users across all campaigns. $1.83M in Buzz rewards distributed.