Cross-Team GTM Coordination

Platform-wide rebrand and multi-product rollout. 7 AI tools launching together across 3 phases, coordinated across Marketing, Product, BD, and UI/UX teams with cross-team dependencies.

3-phase rollout. Phase 1: AI Tools and UI/UX Revamp. Phase 2: InfoFi and Advanced Research Tools. Phase 3: Buzz Incentive System and Referral Growth.

Phase 1 included 7 feature-specific campaigns: UI/UX Revamp, AI Market Signals, In-Depth Smart Contract Auditor, Web3 AI Chatbot, Rust Language Support, AI Trading Assistant, and AI Legal and Compliance Assistant. Each had defined audiences, content formats, CTAs, and distribution channels.

Built the GTM task management system in Notion: two connected databases (Projects and Tasks) tracking 40+ tasks across 4 teams. Dependency chains managed between BD, Marketing, and UI/UX.

Marketing scope covered 12+ workstreams: from SEO and positioning to teaser campaigns, landing pages per product, advertising, and distribution planning.

4-week timeline. Week 0: pre-launch teasers, KOL alignment, early access sign-ups. Weeks 1 through 3: staggered feature unlocks every 2 to 3 days, each paired with proof-driven content (research reports, competitor comparisons, community challenges). Week 4: recap content, retargeting ads, Phase 2 teasers.

Contributed to building the GTM plan. Mainly responsible for coordinating execution: tracking task completion across teams, managing dependencies, ensuring each feature unlock had content and assets ready on schedule.