BOOZY
Cold Drinks in 30 Minutes
4 years, 3,000 users, acquired by competitor
The Product
Alcohol and drinks delivered to your door at drinking temperature in 30 minutes. Cluj-Napoca, Romania. Inventory-based model with 6 merchant partners as backup.
Operations
Route planning, driver allocation, demand prediction for weekend nights, inventory management. The system iterated until it worked reliably at 70-80 orders per night at peak.
7-8 employees at peak: delivery drivers plus a night operations manager. Started as two co-founders doing everything.
My Role
Co-founder. Marketing, logistics, people management, unit economics. Customer acquisition, delivery operations, team management.
Results
3,000 active users. 70-80 orders per day at peak. Profitable unit economics. Ran for approximately 4 years.
Sold the customer base and operating system to a funded competitor entering the market.